20 Best Luxury Watch Brands of All Time

Best Luxury Watch Brands You Need to Know Right Now

If you consider yourself a connoisseur and lover of fine watchmaking, then these 20 most expensive watch brands are perfect for you as your watch is the best reflection of your personality. They represent much more than a utilitarian piece, they are an example of good taste, character, and style. All designers and trendsetters agree that accessories are the pieces that make the difference, and in men’s fashion, this is particularly true of watches and shoes.


20 Best Luxury Watch Brands



Piguet’s ultra-luxury watches are among the most authentic models on the market. Founded in 1875 by Jules-Louis Audemars and Edward-Auguste Piguet, this brand produces an average of 36,000 watches a year. In addition to its designs and mechanisms, Audemars Piguet went down in history as the creator of luxury sports steel watches. They also pioneered oversized watches with the Royal Oak Offshore.



Vacheron Constantin is one of the oldest luxury watch brands, founded in 1755 by Jean-Marc Vacheron in Geneva. Their watches perfectly reflect over 200 years of heritage, with fascinating precision details alongside traditional and stylish shapes. Napoleon Bonaparte was a fan of this brand.



Another Swiss brand, this one was founded in 1851 and has brought onto the market some of the most complicated mechanisms in the history of watchmaking. With a strong classic line, the Patek Philippe has been a favorite of European royalty for years.



Now a subsidiary of the Swatch Group, Blancpain is one of the pioneering luxury brands in design. Founded in 1735 (one of the oldest, too), it had its greatest boom during the 19th century, modernizing its production and innovating its mechanisms. The brand has an impressive variety of models ranging from contemporary minimalism to highly elaborate pieces reminiscent of an 18th-century pocket watch.



Chopard is not only known for its Swiss watches, but also for its incredible pieces of jewelry. The house was founded in 1860 by Louis-Ulysse Chopard, a Swiss watchmaker, and their watches are easy to identify by their classic look and the attention to detail that they put into them. Chopard fuses knitting technology with artisan manufacturing resulting in sophisticated models for exquisite tastes.



Founded in 1868, this brand specializes in premium Swiss watches, combining precision engineering with exclusive designs. Its watches are known for their classic shape and superior quality materials.


  1. ROLEX

Rolex is the brand we all think of when we are called luxury watches, and fame has not been free. Awarded for their timeless forms and functionality, Rolexes remain relevant around the world. Its British origins are still present in all its designs and it is the brand that produces the most watches, 2,000 a day.



A brand that has never ceased to amaze us since its inception in 1846, Ulysse Nardin specializes in wristwatches, pens, and accessories with a distinctive visual that continues to conquer the world.



The fascination of this Swiss luxury brand is to surprise the world with unique, complexly designed watch faces, maintaining the original standards since it was created in 1833. The classic elements of these watches are particularly attractive because they never go out of style. A Jaeger-LeCoultre will always be an excellent investment.



Founded in 1860, this is one of the most recognized Italian brands in the world. They are known for their risky designs and the simplicity of their designs.



Founded in Switzerland by Georges Edouard Piaget, this brand is known for the thinness of its watches and the unique quality of its materials. The numbers usually come in precious materials like lapis, turquoise, and onyx. In 2014, Piaget announced its Altiplano 900P watch, the thinnest mechanical wristwatch in the world.



One of the iconic brands when it comes to luxury accessories, those who can see beyond Rólex always think of Cartier. Founded in 1847 in Paris, its watches speak for themselves, boasting a classic distinction that will seduce anyone. Its Roman numerals are immovable and recognized throughout the planet, being one of the safest bets for many. A Cartier can never fail.



Founded in 1884, this brand is world-renowned for its durability and precision. The watches are inspired by aviation and many include details of aircraft or aeronautical-related functions. This brand was among the first to design watches that could be submerged more than 10 meters underwater, something that led to a revolution in versatility and innovation.


  1. BELL & ROSS

One of the newest French brands on the market, but one that has managed to earn its reputation second by second. Founded in 1992, their watches are also inspired by air navigation instruments, and their designs are distinguished by the square shapes of all their dial faces.


  1. OMEGA

Another of the most influential Swiss brands in the world of watchmaking, Omega has earned its fame thanks to its historical work, becoming one of the leading brands in the luxury market. In 1917, the British air troops chose Omega as their official supplier for their combat units. In 1918 the US Navy did the same.



Another brand inspired by aviation, but now from British soil. One of the most recent manufacturers (founded only in 2002), these watches have made their mark among Haute Horlogerie thanks to their models with classic curves and proportionate dial faces.



The abbreviation stands for ‘Techniques d’Avant Garde’, and although they make much more than just watches, this Swiss brand has managed to evolve over the years without losing its sporty flair and timeless approach.


  1. SEIKO

One of the first oriental luxury brands, Seiko was founded in 1881 in Tokyo and is characterized by its functionality and versatility of mechanisms. Today it is one of the most well-known accessories brands in the world and the one with the best relation between quality and price.



Inventor of the chronograph, Louis Moinet was not only a craftsman and master watchmaker, he was also a sculptor and painter, something that is reflected in the designs of his brand, which remains independent despite the complicated world of watchmaking.



Founded in 1845 by Ferdinand Adolph Lange, this brand favors mechanical movements and manufactures dial faces in different shades of gold, something highly appreciated by fans of gold rose in recent years. This brand is synonymous with iconic style and superior quality.