TikTok vs Instagram Reels: Which one to use to sell in 2021?
Using social media to sell is more common day after day. Not surprising: the social networks of the moment like TikTok and Instagram surprise their users by adding new functions; one of them is to create short videos. That is why you can also add music and use filters, as well as other editing options for free, but if you want to know which one to use to sell Tiktok Vs Instagram Reels, here we tell you.
Tiktok Vs Reels: Which One Is Better To Sell?
Although both applications may have a similar function and/or application, there are several notable differences between them. We start by saying that Reels on Instagram was created in 2020 as an alternative that allows you to create a video to which you can add audio. This has a duration that does not exceed 30 seconds.
Instead, TikTok bases its content on videos with a maximum duration of 60 seconds with sounds or audio clips created by other users. In Reels, you can share the content in your stories and place hashtags, in addition to sharing them with specific people. So you can’t share it with a general audience, only specific people on TikTok.
Instagram Reels Vs TikTok: Differences
TikTok has more editing tools since you can add voice-over effects, add your own filters, use your own music and/or sounds and text with different fonts or emojis. As for Reels, it is more limited, it only has the filters, effects, add audio or mute it, write a text, add emojis or a gif.
Reels keeps its editing functions updated and currently allows you to cut and delete videos. In addition, the timer can be extended to start recording from 10 seconds, giving you more time to create your video.
In Tiktok vs Reels, you can also speed up or slow down a video and change it, moving the clip upwards. To view the clips of other Instagram Reels users you have to go to the section where the magnifying glass is located. With TikTok, you just have to open the application and see what is displayed on the main screen.
TikTok currently has the best editing functions that are constantly growing, making your company reach a young audience, ranging from 14 to 24 years of age. If you are looking for an editing interface that is closer to your brand’s content, Instagram Reels is a great option; since you can publish content that allows you to reach an audience between 25 and 30 years of age.
TikTok Vs Instagram Reels: Which One To Choose
TikTok allows you to advertise and promote any product and/or service in the Feed, such as TopView, also launch challenges or challenges promoted with a brand’s hashtag, among other brand strategies that you want to do.
In the case of Instagram Reels, at the moment it gives you the option to pay the creators to show the product in the video. However, according to Facebook, Reels can sell products from your platform before the end of the year.
The Reels is just a function of the Instagram application and TikTok is a social network that is designed only for short videos. If you use Instagram you can see publications, stories, and photos, while in the TikTok application only videos.
In both social networks, you can “like”, share the video with your friends, or leave a comment. Also by means of a button, you can “Follow” the author. It is recommended that any of the social networks you use to design a good hashtag strategy so that your content becomes more viral.
In Tiktok and Reels, you can promote products or services, get followers, and much more. Everything will depend on your needs, tastes, and preferences, but above all on your way of communicating with your audience, but without a doubt, they are good allies for social selling.